👍 We share this information,
so that you do not make the same mistakes we have.
It's extremely important that you understand
a Website is not going to promote your business.
WTF are you talking about Brian?
If you think that spending money on a website, will give you a return on investment,
Then STOP Now, because IT WILL NOT!
OK, so you get a website for your business
It looks stunning, smart and really awesome.
Who is going to see your website?
Nobody is going to see it.
You going to send it to friends and family?
You will add it to your business card or a brochure?
So who do you Really want to see it?
Potential clients, that's who - Clients that are searching for your product or service online.
So how will they find your website?
I go to Google and I search for your service or product and I find your website.
I'm on Facebook and I see your business in my feed.
I'm watching a video on youtube relevant to your product/service and ahaa, here I see your business.
That is how you promote your business.
A website alone will not do this.
Your website becomes the destination for potential clients to find your business on all the various platforms.
Some of your clients are on Facebook, some LOVE Instagram.
You have to present your business on those platforms and drive those clients to your website.
Ok, so the client found your website.
Website looks awesome, you listed all your products and services, but still they don't phone you. Why?
- Because your website is boring
- you are not connecting with your customer
- you have a poor user experience
You must have high converting landing pages with content the user find interesting and they want more information.
You must have CTAs - Call to Actions
You cant just show your visitors who you are and what you offer.
You must ask them to take action eg.
Fill in the form and a consultant will contact you
Complete your details below for more information
Click here to contact us now
You have to tell them what to do.
I can guarantee you that any startup business can be successful from day 1.
If its not, its because your digital marketing is crap.
AND forget about doing everything yourself
(every successful business owner will tell you - employ professionals for everything)
Yes Brian, but experts are expensive - Nonsense!
You can get access to Experts that will not break the bank.
If you really want to boost your business immediately, speak to an Expert now
As the largest and fastest growing networking platform with a primary focus on professional networking, LinkedIn has made it their mission to help small businesses grow effectively. LinkedIn Open for Business, a product specifically designed with small businesses in mind, helps make you discoverable and easily connects you with potential clients and fellow professionals.
Like many other social networks, there are several ways in which LinkedIn can benefit your business and help it grow.
By now, creating a name for yourself is a no-brainer. Social media has become the perfect tool to help create awareness, get your message across and to educate your potential audience on the product or service you offer. The rewards you can reap from LinkedIn are endless and can help position your brand as an industry leader.
The key to effective marketing on LinkedIn is ensuring your profile is optimized. You need to provide as much detail as possible. It is important to complete all relevant fields; including your About Us, clearly displaying your logo, contact details, location as well as your company size on your page. The more insight you provide, the more people you’re able to reach.
A gold mine for networking with professionals globally, LinkedIn is not only ideal in building meaningful relationships with fellow business owners and/or service providers both locally and internationally, but making connections in business can also help increase your sales.
Attract more clients
For most businesses, the primary objective is to generate income. While social platforms function as a means to connect and engage with your audience, the end goal is to have these connections and engagement translate into sales.
Getting your brand name out there on social networks like LinkedIn will better your chances of attracting and converting the right clients.
Find skilled staff
Sifting through dozens of resumes and conducting interview upon interview to find the right people who possesses the necessary skills can be a tedious process. With LinkedIn, you’re able to narrow down your selection, saving you time and money. The added benefit is that a platform like LinkedIn can also help attract potential candidates, and instead of you having to find them, they can find you.
Positions you as credible
Credibility in the digital age is crucial. Competition is everywhere and you need to stand out above the rest. Having a social presence can help you build trust with your audience. LinkedIn also allows you to show off your accomplishments and achievements, which further contributes to your brand’s credibility.
As a professional networking platform, LinkedIn can help make your business a success!
While there are elements within a website that are constantly changing, there are some basic components that have consistently set a good website apart from a bad one. When people think good vs bad design, they consider the look and feel of a website. And although a valid point to consider, the elements that make up a good website goes beyond its appearance.
When people visit a website, they expect the browsing experience to be as effortless as possible.
Mobile FIRST! We can’t emphasize this enough, a responsive website is non-negotiable. Since majority of your website visitors will likely view your site on their mobile device, you need to ensure your website adapts to different screen sizes. This means your focus needs to be placed on the content. With the website’s objective in mind, display all content according to that which will take priority.
Clear call to action
One of the main goals of a website is to get visitors to take action, this means your call to actions have to be strategically and clearly featured throughout your website. Any good website will have a call to action in both the first and last sections. Without a clear call to action, your visitors won’t know which steps to take next. If the aim is to have them fill out a form, sign up for a newsletter or purchase a product, your instructions have to be as clear and as understandable as possible.
Text to image ratio
Text heavy sites are as bad for business as websites that are laden with images. A good balance between text and imagery makes it easy for visitors to browse your website, find the information they are looking for and to take the necessary action.
Navigation bars and menus are the defining element that’ll either make a website useful or useless to your visitors. Like call to actions, these need to be strategically and carefully displayed. Bad navigation will result in members not knowing what to do next and this will make browsing unfriendly to your visitors.
Lack of contrast
A lack of or low contrast website is dull and boring. Having contrast between all the elements adds prominence and character to your site. To get a well-balanced website; consider variations of big and small elements, texture, the colours you’re using or different imagery styles.
Your brand colours are crucial to your business, and it’s important to consistently use your colours throughout your branding, on your website as well as your social media. If your brand colour scheme is made up of a selection of colours, it may not be necessary to use all your colours throughout your website. Using colours that will complement one another will make your site attractive to visitors.
With so many elements to consider and the barriers they pose to helping you achieve your website’s objective, it’s important that you design with your user in mind.
Facebook – the social network that is not only the largest, but the most used worldwide. What started out as a simple networking platform in 2004, has since grown into an empire that dominates the online space, thanks to CEO and Founder, Mark Zuckerberg and his associates.
While the world went through the Facebook craze phase, businesses initially got little to no benefit from this platform that was launched with the initial intention to connect people around the world.
Fast-forward to 2020, and Facebook now has features and functions that allows you to track and analyze data, set up campaigns and get insights that helps you better understand your potential customers.
Now positioning themselves and gaining recognition as a platform that not only connects people with people, but also businesses with businesses and businesses with potential customers.
Facebook, and social media in general has revolutionized the way in which we think about marketing and how we go about it. More so, compared to other means of advertising, it is said to be the cheapest form of marketing. This allows businesses with big and small advertising budgets to benefit from what Facebook has to offer.
Why is Facebook good for business, you ask? It CONNECTS and CONVERTS. If we consider the marketing funnel, which in layman’s terms is simply the customer journey from when they connect with or learn about your brand to when they convert into an actual, paying client.
When meeting people for the first time, we make a point of introducing ourselves. When potential customers are initially introduced to your brand, before connecting with them, the idea is to create awareness. The more people become aware of your brand, the better they will connect with you.
Once you’ve crossed the awareness hurdle, you want to ensure that you consistently engage with your audience and them with you. When you post something that resonates with them you’ll get likes, shares and comments.
3. Conversion and Loyalty
The purpose of awareness and engagement is to drive conversion and retain loyalty. Once a potential client becomes an actual sale, you want to ensure they continue choosing your brand or recommend you to others in search of your product or service.
When we take this funnel into account, in conjunction with the amount of active Facebook users who is or can be potential clients and things like Messenger and Marketplace that seems to be a hotspot to buy, sell and advertise; there is endless potential for your business on Facebook.