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Henry Ford once said, “coming together is a beginning. Keeping together is progress. Working together is success.”

Teamwork in the workplace and the importance thereof often sounds like an overstated subject. Some may even deem it a topic that’s a waste of time. But a company is only as strong and as successful as the crew helping its captain steer the ship in the right direction. And while conflict and challenges are inevitable, when teamwork is encouraged and part of your core values, you leave little room for error and chaos, and can set your business up to operate like a well-oiled machine.


Increases productivity

Pushing to get the most from your team is counter intuitive when you’re not getting the best out of them. Clear communication, encouraging collaborative efforts and setting individual and team goals will help get your team to be both efficient and effective, in a way that lends itself to achieving the long-term goal of the company.


Promotes Unity

People differ vastly; in personalities, beliefs and their work ethic. This can sometimes be a recipe for disaster. But when individuals join forces and work together, instead of against one another, they’re bound to be much stronger.

To promote unity within your team, and to get everyone on the same page, you need to:

Have strong leaders
Make communication a priority
Define and communicate the company goals
Define the role each person plays


Boosts morale

We spend a large portion of our days surrounded by those we work with, so it’s important that a sense of inclusivity and working together, as a team, remains one of your key missions. When the morale boosters outnumber the barriers, you’ll have a disciplined and confident team who’ll be motivated and enthusiastic about the mission you’re working towards.


Here are a few ways in which you can boost your team’s morale:

Pay attention - pay attention to the individual and collective needs of your team.
Social interaction - although it may not be necessary for work employees to form friendships outside of the work environment, it is good for your team to get together outside of work so they don’t feel like an object of labour.
Team meetings - effectiveness won’t be short lived if you make regular meetings a priority.
Check in vs check up - when you check in with your team, as opposed to just checking up on them regularly will make them feel valued and important.
Recognise and reward - help drive your team by recognising their efforts, showing appreciation and giving credit or rewarding hard work where it is due.


Improves learning

Employees are likely to learn better and better develop their skill when they’re working as part of a team and learning from fellow employees. Contributing to your team’s learning and fostering an environment that encourages innovation and creativity will in turn contribute to the success of the company.

Your team is central to the performance of the company, and when a spirit of togetherness is fostered, it pushes teams to perform better and helps your business rise to greater heights.

In today’s world, you’re bound to hear about the importance of digital marketing. While some see the value in it, others deem it an overemphasized topic or a buzzword that carries little to no value.

Often, this comes from not having a good enough understanding of what digital marketing truly is and how essential it is to any business in modern times. As illustrated below, digital marketing is simply using the internet and electronic devices to promote a product or service to a target audience.



So, why does digital marketing matter so much and why should business owners invest in it? A stats report released by statista.com shows there are 22 million internet users in South Africa, and this number is expected to grow even more in the years to come.

  • Facebook: 17.6 million users
  • LinkedIn: 7.6 million users
  • Twitter: 8.3 million users
  • Instagram: 3.6 million users
  • WhatsApp: 1.5 million users
  • YouTube: 1.9 million users

With these numbers in mind and taking into account how much of our day is spent on our phones or in front of our PC’s - either searching the internet, watching videos or browsing and posting on social media, this is where relationships and connections between businesses and their audience is formed. Any business can generate business from at least one, if not all of these platforms.

There’s the assumption that digital marketing is about social media, but social media is not all-encompassing, it is merely one aspect of digital marketing. And before we look at the importance of digital marketing, lets take a deeper look into the types of digital marketing your business can benefit from.


Google Advertising

People all over use Google to search for products, services or ideas. With Google ads, you too can be found on Google and drive relevant and quality traffic to your website that can convert into leads and sales. Coined the platform that offers the best ROI and the fastest results, Google advertising can help put your business on the map.


Search Engine Optimization

A site that ranks well in search engines will have website traffic streaming in. And although the focus is more organic and requires ongoing work, once you identify the keyword and phrases your target audience uses, you can get good results from having a website that has been optimized for search.


Social Media Marketing

Social media has become an essential part of our daily lives and our existence. For engagement and brand awareness, social media platforms like Facebook, Instagram and Twitter are great to engage and interact with your clients. With a bullet-proof social strategy, you can take your business to greater heights.


Video Marketing

The use of video as a marketing tactic has skyrocketed the last few years, and video will keep making waves. From explainer videos, to introductory and funny videos - all of which aims to increase engagement and awareness.


Content Marketing

Content, in all its forms drives to get customers to take action. This can be done through a targeted video campaign, content you distribute on social channels as well as the content that may live on your website that your audience will find useful.


Email Marketing

Considerably one of the most effective and easiest ways to reach your target audience, email marketing allows you to speak directly to them, get customer insight and feedback and build long-term relationships. The key to a successful e-mail marketing campaign is not to spam or oversell. You need to make your customers feel valued.


HERE’S WHY YOU SHOULD INVEST IN DIGITAL MARKETING:

  • It’s cost-effective - contrary to popular belief, you don’t need a huge advertising budget for digital marketing. Provided it is done right, and by professionals who are skillful and knowledgeable, you can save a ton of money.
  • There’s a good return on investment - the output will outweigh the input when you properly invest in digital marketing for your business.
  • It can easily be measured and adjusted - the results can be measured and adjusted as needed. You’ll go through some trial and error to find out what exactly works best for both you and your audience.
  • It’s targeted - you can reach your audience precisely where they’re investing their time and money.
  • Perfect for creating brand awareness - when you share useful, relevant and engaging content with your clients, you can reach new people and gain loyal followers and supporters.

The key to digital success is ensuring you have a strategy in place that aligns with your goals, that proper planning has been invested into it and that it’s executed properly.

If you’re looking for some experts who are knowledgeable and skilled, get in touch with us.

We live in a world that is as visual focused as it is tech-driven and with 2020 marking a new decade, design trends are expected to peak even higher than before.

The evolution of design has made designers an integral part of the world we live in. With their craft and creativity revolutionising all visual elements that forms part of our daily lives, designers have continued to hype us up. If the predicted 7 Graphic Design Trends in 2020 is anything to go by, we look forward to what’s to come in the years to come.

Monochrome
For some, the use of a single colour may seem boring. But this minimalistic trend has been on the rise in both graphic and web design. Its simplicity helps place emphasis on elements we wish to have stand out. If you’re aiming for a neat and professional look, a monochromatic colour scheme will achieve just that.

A touch of vintage
Being able to draw inspiration from an era where the tools designers have at their disposal today didn’t exist, makes us respect the design gods from the 50’s and 60’s. The 21st century differs vastly from the vintage era. These legends handed modern day designers the design baton, and we can expect to see elements of vintage to shine in 2020 to carry on the classic and timeless legacy.

Artistic typography
When lettering is combined with elements of art, it shows next level, innovative creativity. While plain text can be impactful, using both 2 and 3-dimensional shapes with it can better captivate an audiences’ attention in 2020.

3D
Dimension in design brings a visual to life. Realistic effects in visuals have been making waves and continue to be a growing trend. We foresee designers pushing more boundaries with 3D in 2020.

Masking
Letter and image masking is achieved by applying a layering effect to images or text. This design technique gives an image a modern look and feel and makes specific features of the design pop. Although a trend we will see throughout graphics in 2020, masking has been used in web design too.

Metallics
Not too long ago metals like gold, silver and rose gold became a craze in all things design. It’s sophisticated, elegant and classy effect it gives off makes your brand all the more attractive. Incorporating metals and using it in conjunction with a variation of branding techniques, like embossing will make your brand look luxurious.

Bolder and brighter colours

Go bold or go home, not entirely how the saying goes but if you’re not prepared to experiment, your brand will fail to stand out from the crowd. Bright and bold colours pop, attracts attention, represents fun and makes you relatable. The advantage graphic designers have is grounds to be as experimental with big, bold and bright colours.

These graphic design trends in 2020 will become the benchmark for all foreseeable designs. Using these elements in isolation or combining them in both your website design or visuals will make your brand stand out in 2020.

Imagine a world without Google - the online library we turn to when we’re in search of products or services, ideas and inspiration and recipes or motivation. Home to billions of resources, Google has greatly impacted our professional and personal lives for years and will continue to do so for years to come.

As big of a resource as Google may be, some may question whether Google advertising is worth the investment for businesses. Like anything, it’s a balancing act - Google will have as many naysayers as those defending its honour. With digital transformation taking place all around us, some are failing to keep up or get with the times. The effect on their business? Losing out on the value and potential Google has to offer.

That brings us back to the question, are Google ads truly worth the investment? When done correctly, YES! And here is why it’s considered one of the best lead generation tools:

Offers the best ROI
First and foremost, the value and success rate of Google advertising for most businesses, compared to social media, other search engines and offline marketing is far greater.

To support this statement, we’ll get stuck into more detail down below.

It’s CONTROLLABLE
You have complete control over your ads and can start, pause or stop them at any time. This means you won’t unnecessarily eat away your ad spend. Lets say you’re going on holiday and won’t have the time to monitor your ads or wish to not run it for the period you’re away - you can pause whichever your campaigns and start them again at a time that is convenient to you.

Budget allocation is entirely within your control, you’re free to spend as much or as little as you want on your ads for the day. This means if your search volumes are higher weekdays and there is not as much traffic weekends, you can allocate a lower budget to your weekend spend. And if Google ads are new to you or you have limited funds available, you can start small and increase your spend as need be.

Additionally, you can decide what position you wish to rank in Google and whether you wish to advertise only on Google or both Google and Google search partners, which are Google approved websites such as Gumtree and OLX.

You can be SPECIFIC

With Google being a targeted search engine, you can specify;

The exact area you wish to search, what searches you want Google to include or exclude,

You can target by your preferred demographic; the two main segmented groups being age and gender. If you’re looking for a targeted platform that’s geared toward displaying the most relevant search results and offers high-quality leads, Google is the perfect place to advertise your business.

In saying this, and to properly benefit from the results Google has to offer, you need to understand:

1. Although Google is great for many service-based offerings, there are some niches that won’t work as well on Google. For more on this, find out if you’ll best on Google or Facebook here.
2. You need to have a website that is optimized with the correct landing pages and more importantly, your Google account has to be set up properly.

If you’re in need of expert advice or need a Google specialist to assist you, get in touch with us.

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Web Partner is the best and most affordable web design company. Our team consists of professional website designers and passionate digital marketing specialists who strive to provide our clients award winning web design solutions that drive real results. Our services and clients stretches nationally, from Johannesburg, Pretoria, Durban, through to Bloemfontein, East London, all the way down to Cape Town. Our team has extensive knowledge in all aspects of website design, hosting, domain registrations & transfers, website maintenance, graphic design, software and app development.

We also have a team of digital marketing experts to assist clients to grow their business with services ranging from SEO, Social Media Marketing and Google Adwords. Our marketing and website designers work together to provide you with a holistic solution that’s results driven.  

We offer a variety of website design and digital marketing packages that’s tailored to suit your specific business needs. Whether you have a small business that requires a web presence, or whether you need a more customized ecommerce shopping cart solution, our specialized team will work closely with you towards a strategic solution to enhance your brand.

As we all know, things change quickly and without much notice. Our commitment to stay ahead of a constantly changing industry drives us to continue to develop and enhance our skills and knowledge with regular training and development of our teams to stay up to date with the latest web design and digital trends. With more than 10 000 completed projects by 30+ skilled and creative digital specialists, you can rest assured that you’re working with leading industry specialists.

Considering these website design trends, we’ve seen many designers implementing new scrolling effects, animated designs and over aggressive modern features. Designers tend to move away from flashy and complicated designs to more simple design layouts, with well used typography and navigation, specifically designed for a friendly mobile navigational experience. Often the simplified solution is the most efficient one, improving user experience and higher conversion rates with targeted messaging and a clear path to success. Our goal is not to move away from current trends, but to continue to think outside the box to create website designs that are innovative, creative and unique.

We are obsessed with creating a memorable and friendly user experience for our clients’ businesses. Whether we create an ecommerce website, showcasing multiple product offerings in the most simplified way, or whether you need a high converting site which can be used as an aggressive digital marketing tool to drive visitors to sales, we understand that every user interaction should be meaningful and as easy as possible.

Let us partner with you to offer professional website design packages, holistic marketing strategies and up-to-date trends and analysis. Do not hesitate to contact us, we would love to hear from you.

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For us to remain ahead of the game we partner with the best players who are the industry trend setters and developers of the best technology solutions for business. Through our partnerships we are able to strengthen our offers, deliver the best service and provide better pricing to our clients.

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