The 7 Magic Things to Consider When Building a Website
In the last few years, Web Partner has built over 1,500 websites and in this period, we have found that there are 7 Magic things that must be considered with every website. Whether your website is a small 3 page site or a more complex website with eCommerce and other interactions the 7 magic things to consider when building a website do not change.
Purpose and Audience
Your website has to serve a purpose and this must be defined before it is even discussed. Is your website just branding or just for information and is a reaction or action expected or not? Do you want people to buy directly from you or make contact to set up an appointment? These are vital questions to ask.
Once the questions are answered you can then decide who your audience is. Defining you target audience gives you an idea of what information to display and how best to display it. Knowing your audience makes a massive difference to your website, especially when it comes to incorporating SEO.
Make it Mobile
It sounds almost too obvious but your website must be mobile. Many websites can resize to fit on a phone and sort of be read, but truly mobile websites take into consideration that people interact differently when viewing a website on a mobile device. Menus and workflows will be followed differently and drop downs need more thought. Images and videos, even fonts, may display differently from one device to another. Today, as much as 80% of your traffic could come from a mobile device and if your website doesn’t work well in mobile format then you will lose that traffic.
Look at the competition
Don’t be afraid to look at what others are doing. Don’t copy their ideas but you will soon see what they are doing or ideally what they are not. Your competitors are great for giving you (and us) an idea of what you want your website to look like.
Time and then some
The one thing that differentiates a successful website from a dismal website is time. Spending time on your website to get it just as you want is perhaps the greatest investment you can make. Yes, it can feel like a sacrifice but the return on investment can be phenomenal. The amount of time spent on your website, pre-producing copy, sourcing images, research should be equal to what you spend or value your website at.
We have already told you to look at the competition but we did not say to copy them. Be creative, dare to stand out and make your website representative of your brand – a new website can be a chance to revisit your branding, logos and more and this is a rare chance to do so.
Plan and be real
Failing to plan is planning to fail. The old adage is as true with a new website as it is with anything else. Putting a plan in place and project managing it always pays off. Set realistic deadlines and find the balance between expediting the build and taking your time. Communication between the website developers and yourself is vital to make your website a success.
Be open and flexible
A website is an organic structure and being open to growth and flexible to changes to keep up with technology, industry news or just simple trends is vital. Your website is not something you build and then just sit back and admire, it something that you continue to work on to make work for you.
Every website Web Partners builds takes these 7 magic things into
consideration and we will work with you every step of the way to deliver you a
website that delivers outstanding results for you.
Are you ready to get started on your new website? Web Partner is waiting to help you.