What is Google Adwords?
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Google Adwords is Google's Advertising platform where you can tell Google for which keywords you want to be found on the 1st page of the results.
How can it benefit your business?
Lets use the following example:
You're a Plumber in Johannesburg and you offer various plumbing services - geysers, bathrooms, leaking pipes etc.
We then tell Google that if anyone in Johannesburg searches for a Plumber or geyser installation or any other keywords relevant to the products or services you offer, that your website should then come up on the 1st page.
How much does Google Adwords cost?
Google Adwords works on a "pay per click" basis. So what does that mean?
Everytime someone searches for those keywords, your website will show up on the 1st page and only if someone clicks on your ad, then there is a cost. Now the cost is determined by Google Adwords depending on how competitive the keywords are.
It works on a bidding system. You say you are prepared to pay R1 a click and the other Plumbing Company says they are prepared to pay R2 a click, then their ad will be above yours. If there are 30 Plumbers in Johannesburg and all of them want to be on the first page of google, you can imagine that everyone are prepared to pay a bit more to be above the other. This can become costly if there are many businesses competing for the same keywords, but you can also agree that it is very targeted. You are now only advertising to users searching for the exact products and services you offer and you are only paying for those visitors coming to your website.
Pay per click marketing is guaranteed by far the most targeted and cost effective form of marketing ever.