Your website is your online presence, it brings your company to life on the
internet. It shows who you are, what you and whether or not you deliver a good
service or product to your customers as well. It is important that your website
is not just easy to navigate but also aesthetically appealing, it has to attract
your clients and leave a lasting impression as well.
It is important to be consistent in your brand as your brand identity is among
the most important factors online and even offline. This allows for immediate
recognition and with recognition comes familiarity and with that comes trust and
confidence.
Keep this in mind, when ever you see any of the major brands such as Nike or
Coke Cola, they all have consistency. Every piece of their marketing, every
product and advertising they do all have the same brand identity in terms of
look and feel. This is why their name and brand is so easily recognised. This is
why you need to be consistent in your marketing and advertising, when it comes
to your brand identity.
Business cards are one of the first things you hand to a client, this is the
first image they get of your company, colours and layout of your business card
is important too. This portrays an image across to your client so they can see,
professionalism and that you are serious about your business. The very best
thing you can do for yourself and your company is to get a professional Graphic
Design company to design our business cards, this will ensure that they style of
the design is brought across on the business card.
