Digital Marketing

What you need, is a Strategy

You need a Clear Plan, with Clear Measurable Goals.

Simple Example

Current Data

Ad Spent = R 5 000

You get 100 visitors to your website, of which 8 make contact = 8% Lead Conversion

Cost per Lead = R625



Ad Spent = R 5 000

Increase the number of visitors to my website by 20% and improve my conversion rate with 2%



120 Visitors x 10% = 12 Leads

Cost per Lead = R 417

...seo, google ads, social media
yada, yada, yada

Before you spend a cent,

on Digital Marketing,
see our basic plan below

digital marketing team


Market Research and Analysis

Target Audience Identification: Define your target market based on demographics, interests, behavior, and location.
Competitive Analysis: Study your competitors' strategies, strengths, and weaknesses.
Industry Trends: Stay updated with the latest trends in your industry.

Defining Goals and Objectives

SMART Goals: Set Specific, Measurable, Achievable, Relevant, and Time-bound goals.
Key Performance Indicators (KPIs): Identify metrics to measure the success of your strategies.

Website Optimization

SEO: Implement Search Engine Optimization to improve organic search rankings.
User Experience (UX): Ensure the website is user-friendly, mobile-responsive, and fast-loading.
Content: Create high-quality, relevant content that adds value to your audience.

Content Marketing

Content Strategy: Develop a content calendar that includes blogs, videos, infographics, and more.
SEO for Content: Use relevant keywords and optimize content for search engines. Distribution: Leverage social media, email marketing, and other channels to distribute content.

Social Media Marketing

Platform Selection: Choose platforms where your target audience is most active (e.g., Facebook, Instagram, LinkedIn).
Content Plan: Create engaging, platform-specific content.
Community Management: Actively engage with followers, respond to comments, and foster community.

Email Marketing

List Building: Collect emails through website sign-ups, lead magnets, etc.
Email Campaigns: Send regular newsletters, promotional offers, and personalized content.
Segmentation: Tailor messages based on subscriber behavior and preferences.

Paid Advertising

Google Ads: Use PPC (pay-per-click) campaigns to target specific keywords.
Social Media Ads: Run targeted ads on social media platforms.
Retargeting: Implement retargeting ads to re-engage visitors who have left your site.

Conversion Rate Optimization (CRO)

A/B Testing: Test different versions of web pages to improve conversion rates.
User Feedback: Collect and analyze user feedback to identify areas for improvement.
Funnel Optimization: Ensure a smooth journey from visitor to customer.

Customer Relationship Management (CRM)

Database Management: Maintain an organized database of customer information.
Personalization: Use data to personalize interactions and increase customer loyalty.
Feedback and Support: Provide excellent customer service and support.

Google My Business Optimization

Profile Setup and Verification: Create and verify your Google My Business listing.
Accurate Information: Ensure your business information (name, address, phone number) is accurate and consistent across the web.
Regular Updates: Post updates, offers, events, and photos to engage with users and improve visibility.

Managing Online Reviews

Encourage Reviews: Ask satisfied customers to leave reviews on Google, Facebook, and other relevant platforms.
Respond to Reviews: Actively respond to both positive and negative reviews in a professional manner.
Monitor Reviews: Regularly check and manage your online reputation.

Regular Review and Adaptation

Continuous Learning: Stay informed about new digital marketing tools and best practices.
Flexibility: Be ready to adapt strategies based on performance data and market changes.

Analytics and Reporting

Google Analytics: Monitor website traffic, user behavior, and campaign performance.
Social Media Analytics: Track engagement and performance across social media platforms.
Regular Reporting: Create monthly reports to analyze performance and adjust strategies accordingly.


Tailored Solutions
to Your Industry

Discover bespoke strategies and customized solutions meticulously designed to suit the unique demands of your industry. Our tailored approach ensures that your business not only meets but exceeds industry standards, fostering sustainable growth and unmatched success.

Google Ads: PPC (Pay-Per-Click) is an effective approach because you’re only spending money on traffic that’s targeted using specific keywords.

SEO (Search Engine Optimization): We utilize SEMrush to offer valuable insights and guidance on how to boost your website’s ranking on Google search for specific targeted keywords.

Social Media Marketing: With Meta platforms like Facebook and Instagram, you can visually showcase your brand directly to your specific target audience.

Data Analysis & Reporting: Google Analytics serves as the backbone of any marketing strategy, providing crucial data insights on performance and highlighting areas that need our focus.


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