There are so many different avenues you can follow when it comes to
marketing, be it online or offline. The choice is still ultimately yours, but
unfortunately you have to go with the times and from the looks of the things,
there is still an ongoing debate on which is better for your company.
You get the odd business owner who has been in his industry for over 10 years
and he will stand firmly behind is marketing campaign, be it print advertising,
email advertising, brochures and business cards etc. what has been working for
him for over a decade, according to him will continue to work for him, meaning
he doesn’t need anything else.
Offline Advertising or Marketing can refer to many different avenues ranging
from the traditional print such as brochures, pamphlets and business cards, to
radio and television ads. These are considered to be a bit more costly as a lot
of effort is put in especially when it comes to radio and television ads.
Brochures, pamphlets and business cards are simple, they are all the same design
and its generally a once off design, the cost comes in when the designs are
intricate and the printing is to be done on high quality materials and of course
the amount of business cards and pamphlets also pays a role in printing. When it
comes to printing, both quality and quantity are to be considered.
Online marketing is an avenue that is mostly taken these days, making use of the
internet marketing services is something that every business owner should be
considering and possibly implementing as soon as possible. It is considered to
be a lot more affordable that off line marketing. There are so many options to
choose from when doing online marketing and not to mention the amount of free
online platforms that are available to you, such as Gumtree, OLX, Locanto and
more.
Business owners that have been in their industry for 20 years and more would
rather stick to what they know, word of mouth and relying on their returning
clients, that’s fine, but if you want more clients, if you want to grow your
business and if you want almost immediate conversions than online marketing is
the way to go.
