As the largest and fastest growing networking platform with a primary focus on professional networking, LinkedIn has made it their mission to help small businesses grow effectively. LinkedIn Open for Business, a product specifically designed with small businesses in mind, helps make you discoverable and easily connects you with potential clients and fellow professionals.
Like many other social networks, there are several ways in which LinkedIn can benefit your business and help it grow.
Brand Awareness
By now, creating a name for yourself is a no-brainer. Social media has become the perfect tool to help create awareness, get your message across and to educate your potential audience on the product or service you offer. The rewards you can reap from LinkedIn are endless and can help position your brand as an industry leader.
The key to effective marketing on LinkedIn is ensuring your profile is optimized. You need to provide as much detail as possible. It is important to complete all relevant fields; including your About Us, clearly displaying your logo, contact details, location as well as your company size on your page. The more insight you provide, the more people you’re able to reach.
Business Connections
A gold mine for networking with professionals globally, LinkedIn is not only ideal in building meaningful relationships with fellow business owners and/or service providers both locally and internationally, but making connections in business can also help increase your sales.
Attract more clients
For most businesses, the primary objective is to generate income. While social platforms function as a means to connect and engage with your audience, the end goal is to have these connections and engagement translate into sales.
Getting your brand name out there on social networks like LinkedIn will better your chances of attracting and converting the right clients.
Find skilled staff
Sifting through dozens of resumes and conducting interview upon interview to find the right people who possesses the necessary skills can be a tedious process. With LinkedIn, you’re able to narrow down your selection, saving you time and money. The added benefit is that a platform like LinkedIn can also help attract potential candidates, and instead of you having to find them, they can find you.
Positions you as credible
Credibility in the digital age is crucial. Competition is everywhere and you need to stand out above the rest. Having a social presence can help you build trust with your audience. LinkedIn also allows you to show off your accomplishments and achievements, which further contributes to your brand’s credibility.
As a professional networking platform, LinkedIn can help make your business a success!
