7 Myths About Google Advertising

Despite being the largest and fastest growing search engine, Google has faced much scrutiny over the years. Many have and still continue to question whether there is actual value in advertising your business on Google.

Lets consider a real life scenario:

Pete, who resides in Cape Town has an issue with his roof that requires fixing. He doesn’t have a roof repair buddy on speed dial, so he does what most people would do, searches for one on Google.

Within a few minutes, Pete was able to find someone who does roof repairs within his area and had his issue resolved the same day.

So, to demonstrate its true value, we’ve decided to debunk some of the most common Google advertising myths you’ll find.

Google advertising costs a fortune

FALSE. You can start with as little as R50 a day (that’s true) and gradually increase your ad spend over time. What’s even more exciting is that you’re able to pause or stop your ads as you see fit.

This means your ad spend is within your control. If you find that the search volume is lower over weekends, compared to weekdays, you can set your campaigns to run Monday to Friday and have them paused over weekends.

Google ads doesn’t work

This statement couldn’t be further from the truth. With all the searches within Google daily, it is one of the most effective ways to advertise your business. It won’t work if you don’t know how to use it. This is why it would be best to consider enlisting the help of a professional.

You can’t track the ROI

Like many other platforms, you CAN track the ROI. Google allows you to implement conversion tracking so you can see how your campaigns are performing.

My competitors can waste my budget

While this is a valid concern for any business owner considering Google advertising, it’s worth knowing, Google takes invalid clicks and click fraud seriously.

Your campaign performance report will easily allow you to identify any suspicious activity. This, in addition to IP address tracking can be reported for further investigation. So, it is highly unlikely that your budget can be wasted by your rivals.

People don’t click on ads

This is a major misconception, people search Google with intent, so ads are not merely for show. Google’s policy is simple: you only pay when people click on your ad. When your ads are relevant to what the user searches, people are likely to click on your ads and you will get results.

It doesn’t work for small businesses

Many times people think small businesses can’t compete, but Google advertising works just as well for small businesses as it does for large corporations. You don’t have to have a big budget to compete or to see a return on investment.

I can do it myself

Although it is possible to do it yourself, you need to be knowledgeable in the do’s and don’ts of Google advertising, and with time professionals have managed to master these skills. Getting an experienced Google expert to assist with your advertising will not only save you time, but you’ll save on money too and get a better return on investment.

Need professional assistance with advertising your business on Google? Get in touch with our experts,
adwords@webpartner.co.za

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