10 Reasons why it is important to have a website

If you’re looking to compete in the market, you HAVE TO have an online
presence, and more importantly, a website. Perhaps 10 years ago its relevance
didn’t hold up, but websites have since become the backbone of many businesses,
both big and small. Think of it as your digital home – a place where you get to
invite guests over to introduce them to your brand and the product or service
you offer.

Your customers are adapting to the digital age and all it has to offer, and so
should you. Below we outline 10 Reasons Why It Is Important to Have a Website.

1. Tells people who you are and what you do

A website is no different to an interview. It’s the space where you’re able to
introduce yourself to potential clients, provide insight into the product or
service you offer, how you are able to help them and your background story. It’s
also the place where people can connect with your brand and decide whether
you’re the “ideal candidate” for the job.

2. 24/7 access

Unlike a physical store or an office that has set hours during which they trade,
your website is open for business 24/7. This allows your customers access to
view your website, submit queries or make purchases as and when needed.

3. Builds credibility

If you want to position yourself as a reputable company who people can trust and
want to do business with, then your first impression needs to be a lasting one.
Being credible will easily convince potential clients to buy from you.

4. Keeps customers informed

If there’s constant change taking place within your business – new products
you’re launching, promotions or specials you’re offering or company related
updates you need to inform clients of, your website will help keep people in the

5. Helps generate business

Did you know, South Africa has over 31.18 million active internet users? If the
goal is to grow your business and generate more income, the opportunity to
attract big business awaits you online.

6. Your competitors have one

Is staying ahead of the competition a priority to you? We reckon it should be!
Your competitors play an important role in the overall success of your business.
Your digital footprint contributes to the way in which you appeal to the target
audience you’re vying for.

7. Allows you to target a wider audience

A bigger audience = potential to make more money. How many potential clients are
within a 5km radius, and how are you reaching them? Think of a website as
virtual expansion, you can reach more people locally and you can take your
product or service to a national or global pool of potential clients.

8. Important for marketing

If you want potential clients to convert to actual clients, having a website
where they will get directed to is important, your website is essentially the
core of your overall marketing strategy.

9. Showcases your portfolio / testimonials

Your portfolio allows people to see what you have done and what you’re capable
of doing. It is usually one of the very first things a potential client will
request from you. If you’ve had good feedback about your product or service,
testimonials will help close the deal on new sales.

10. Cost-effective

The cost of brochures, flyers and other means of advertising to promote your
business can become expensive. A web presence is an inexpensive alternative that
proves to be a constant form of advertising for your business, and an investment
that will save you both time and money in the long-run.

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