The difference between social media management and social media marketing

Contrary to people’s earlier doubts about its future, social media has proven it
is here to stay. Businesses are no longer wondering if a social media presence
is worth it, instead, they are seeking out every opportunity to not miss out on
all that social media has to offer.

But with all the digital jargon and an unclear understanding of how to
correctly use it, people often feel intimidated by social media. As social media
specialists, one of the most basic questions we’ve been asked is: what the
difference between social media management and social media marketing is

In this article, we help you get a better understanding of social media
management vs social media marketing so that you can use it to its full capacity
to help build your social media presence.

The easiest way to distinguish the two is by understanding the difference
between paid and organic.

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Social media management is essentially an organic approach to building
your social presence. It involves creating and curating your day-to-day posts,
community management and engaging with your followers (replying to messages or

It is a long-term strategy that helps build your following and brand loyalty
over a longer period.

In the beginning, you may notice that your content won’t get as much traction
and your number of followers will grow at a slow rate, but you need to remain
consistent in your efforts. Sharing insightful and valuable content with your
followers regularly will have an impact on your growth in the long run.

However, there are only so many ways in which you can try to build your
following organically.

Social media marketing is a more targeted approach that focuses on
paid advertising. It allows you to use your content as an “ad product” to those
outside of your circle of followers.

You can pick your audience based on demographics, location, interests, and
your ad budget. The goal of social media marketing is getting an audience to
take action–whether that is getting them to follow you, signing up for
something, or directing them to your website.

It’s a much quicker and easier way to help you reach people you would
normally not have access to. In comparison to social media management though,
the results you can gain from social media advertising come at a higher price.

Now that you know the key differences between the two, you may be
wondering–which is better? Both are equally important. Each respectively helps
promote your brand in slightly different ways.

A social media marketing campaign won’t drive many results if potential
customers notice that you’re not posting regularly or engaging with your
existing audience. Likewise, no one will notice your content or know that your
brand exists if you’re not investing in paid advertising.

In summary, both social media management and social media marketing can help
you generate sales, drive traffic to your website or get more people to follow
you. When people see you’re investing in both, they’re more likely to trust you.

Read an in-depth insight
into social media marketing

Here are some key pointers to get you going in the right direction:

  • Build a social media strategy that understands your target audience,
    their buying patterns, and what they are interested in or like engaging
  • Invest in social media marketing.
  • Make sure you keep your social media pages up to date with the right
  • Keep it looking professional and on-trend.
  • Incorporate a monthly content plan into your strategy that seeks to
    inspire, motivate, educate, and entertain your followers.
  • Respond to comments and messages on time.


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