So, you’ve heard a website is a great tool for your business and you’re keen to give it a go. But you’re not really sure what is needed to create a website?
Skip the Google search and read this.
We’ll break down all the important information you’ll need to start building a website.
1. Domain name
A domain name ranks top of the, “what do you need when making a website” list, and, with good reason. It’s a little bit more than just the web address of your website, (www.yourdomain.co.za).
Consider your domain name your online badge of credibility that’ll put you in the running for website visitors and potential customers, alongside your competitors.
If you have one, great! Make sure you have it available in all necessary formats, .jpeg and .png (mostly).
If you don’t have a logo or would like for your current logo to be updated, let us know and we’ll get our team to design a professional logo for you at an affordable price.
3. Company Details
Inform, educate and inspire your website visitors by including your company details.
Why should this matter? For starters, you can give website visitors some background information about how the company started and grew, your mission and vision, better insight into your team and how you can help customers.
Tip from our experts:
“Remember who you’re trying to reach with your message, and stick to the important bits your potential customers can and will find useful.”
4. Products / Services
What customer needs are being met with your products or services? Structure this information in such a way that people are able to understand not only what you have to offer, but also how your products or services will help them.
5. Contact Details
Gone are the days where we’d pull out the phonebook to look for a contact number. Your website is one of the first places people will look for your details, so, having a website with contact details is a waste.
These days, people are comfortable with emailing, telephonic contact and WhatsApp communication. Have at least 2 ways in which people can reach you listed on your website.
The more information you provide, the easier you make it for people to do business with you, and, the more secure you make them feel. If you have a physical store or office, be sure to include your address details on your website so customers can easily reach you.
Don’t look at customer reviews and testimonials as a way to toot your own horn (perhaps you can, just a little), see them as something that will make you more believable to others. If potential customers can see that people cared enough to “rate” their experience with, they’ll see you as far more valuable.
Your work (product or service) demonstrates your capabilities and is worth showing off. It gives people a visual representation of what you can do for them and, furthermore, adds to your credibility.
Images are by far one of the more underrated “what do you need to create a website” factors. Many times, people use images that don’t accurately represent their brand or ones that aren’t the best quality.
If we think of how much we rely on visual components to communicate these days, it only makes sense why images (and video) can help communicate your brand message.
Did you know:
People tend to stay longer on websites that have images or video content.
Now that you’re equipped with the basics that you need to create a website, lets get your website up and running!